JoJo Siwa has come a long way since her Dance Moms debut, transforming into a global pop culture powerhouse. Known for her bold personality, glittery style, and savvy business sense, Siwa continues to grow her empire in 2025. Here’s a look at her impressive net worth and how she built it.
What Is JoJo Siwa’s Net Worth in 2025?
As of 2025, JoJo Siwa’s net worth is estimated at $20 million.
Her fortune is the result of a multifaceted career that spans music, TV, merchandise, YouTube, and real estate. Siwa’s business savvy has made her one of the wealthiest young entertainers of her generation.
From Dance Moms to Global Stardom
JoJo first rose to fame on Dance Moms, but it was her post-show career that skyrocketed her to superstardom. With chart-topping songs like “Boomerang,” a hit YouTube channel, and sold-out concert tours, she quickly became a household name among kids and teens.
In recent years, JoJo has focused on rebranding her image from a child star to a more mature entertainer, while still staying true to her loyal fanbase.
What Does JoJo Siwa Do for a Living?
JoJo Siwa wears many hats—she is a:
- Singer and Dancer
- Actress and TV Personality
- Content Creator
- Entrepreneur and Brand Owner
She’s also an advocate for LGBTQ+ visibility in the entertainment industry, earning respect for her openness and authenticity.
How Does JoJo Siwa Make Her Money?
- Merchandise Empire: JoJo’s bows, dolls, apparel, and accessories have generated millions. Her bow line alone sold over 40 million units, reportedly earning her around $8 million after taxes.
- Music and Tours: Her D.R.E.A.M. tour (2019–2020) sold out arenas across the U.S., U.K., and Australia.
- TV & Film: She’s starred in The J Team, The Angry Birds Movie 2, and appeared on shows like Dancing with the Stars, The Masked Singer, and So You Think You Can Dance.
- YouTube & Sponsorships: JoJo’s YouTube channel boasts billions of views, generating significant ad revenue and brand partnerships.
- Real Estate: In 2025, she sold her iconic Tarzana mansion for $4.1 million, which she originally bought for $3.5 million at just 16 years old.
Final Thoughts
JoJo Siwa’s estimated $20 million net worth in 2025 reflects not just early fame, but smart financial moves and relentless work ethic. As she continues to evolve her image and expand her brand, it’s clear JoJo isn’t just a former child star—she’s a full-fledged entertainment mogul in the making.
