In 2024, Kimmy from Oceanside, California, stepped onto Shark Tank with a mission: to make healthy donuts that actually taste good. Fast forward to 2025, and her brand Doatnut is rising fast—thanks to a Shark deal, loyal fans, and a unique product shaking up the snack world.
What Is Doatnut?
Doatnut is a guilt-free donut made with groats—the purest form of oats—and just five clean ingredients: groats, egg whites, sweet potato, monk fruit, and baking powder. It’s gluten-free, dairy-free, and only 90 calories per donut.
Kimmy, a wellness-driven baker, created Doatnut to fill a gap in the market: indulgent-tasting snacks that are actually good for you. With high fiber, low sugar, and whole ingredients, it’s a standout in the growing functional food industry.
What Happened on Shark Tank?
Kimmy pitched Doatnut asking for $150,000 for 10% equity, valuing her business at $1.5 million. Though not all Sharks bit, Mark Cuban and Lori Greiner teamed up to offer $200,000 for 30%—a deal Kimmy accepted on the spot.
The episode sparked massive interest. Online orders, store traffic, and social media engagement surged, giving Doatnut the national exposure it needed.
Doatnut Net Worth in 2025
As of 2025, Doatnut is valued at approximately $974,370, up from $667,000 during the Shark Tank deal—a nearly 50% growth in just one year. With strong margins (each donut costs ~$0.75 to make and sells for $3.50), the brand is poised for continued expansion.
What Makes Doatnut Special?
Each donut is made by hand at Kimmy’s pink shop in Oceanside, where she grinds oats fresh daily. Doatnuts are:
- Gluten- & dairy-free
- Sweetened naturally with monk fruit and sweet potato
- Low-calorie and nutrient-rich
- Shipped with care, and often a handwritten note
As featured in Forbes, Kimmy’s dedication to real ingredients and small-batch quality has set Doatnut apart in a crowded market.
What’s Next for Doatnut?
Doatnut now ships nationwide, has launched seasonal flavors, and is eyeing retail expansion. Talks of partnerships with fitness studios and health-focused grocery chains are ongoing, all backed by her Shark mentors.
Kimmy’s story—from hand-grinding oats to signing a deal with Cuban and Greiner—is a sweet example of passion turning into a thriving business. With heart, hustle, and health on her side, Doatnut’s future looks bright—and delicious.
