Introduction Diamonds are one of the most precious and loved gemstones in the world. Whether it’s for an engagement ring or an investment, people want to be sure that the diamond they are buying is real and high quality. That’s where diamond certification and grading come in. But as technology grows, the diamond industry is…
Who is Gen Z? Gen Z refers to people born between the late 1990s and early 2010s. This generation has grown up with technology, social media, and instant access to information. They are confident, aware, and value-driven. Their choices are shaping many industries — and the diamond jewellery market is no exception. Simpler Styles Are…
Shifts from Big-Name Brands to Niche Artisan Jewellers A New Era in Diamond Jewellery In recent years, the world of diamond jewellery has seen a big change. More and more people are moving away from large, well-known jewellery brands. Instead, they are turning to boutique and independent jewellers. These smaller, artisan shops offer something unique…
In recent years, investors have been exploring alternative assets beyond traditional stocks and bonds. One such option is diamonds. These sparkling stones have always been a symbol of luxury, but in 2025, many people are now asking: Are diamonds a smart financial investment? Let’s take a closer look at the pros and cons of investing…
How Tech is Changing the Luxury Jewellery Shopping Experience In today’s digital world, technology is changing the way we shop – even for luxury items like diamond jewellery. Augmented Reality (AR) and virtual try-on tools are now making jewellery shopping easier, more fun, and super convenient. What is AR and Virtual Try-On? Augmented Reality (AR)…
How Jewellers Are Recreating Red Carpet Styles for Everyday Wear We’ve all admired the stunning diamond jewellery worn by celebrities on the red carpet. From sparkling chokers to dazzling drop earrings, these glamorous accessories often steal the show. But here’s the good news — you don’t have to be a movie star to enjoy the…
Styles, Settings, and Cuts That Are Dominating This Year Diamonds have always been a symbol of elegance, love, and luxury. In 2025, diamond jewellery is getting a fresh makeover with new trends that blend modern style with timeless beauty. Whether you’re buying for yourself or looking for the perfect gift, these trends will help you…
In recent years, custom engagement rings have become more popular than ever. Modern couples are choosing to design their own rings instead of buying ready-made ones. This new trend is all about creating something personal, meaningful, and unique. Why Custom Engagement Rings Are Trending Every love story is special, and many couples now want a…
Diamonds are a symbol of love, commitment, and luxury. But behind their sparkle, there can be a darker side—environmental damage, unsafe mining conditions, and human rights issues. Today, more people are choosing sustainably and ethically sourced diamond jewellery to make sure their purchase supports a better world. What Is Sustainable Diamond Sourcing? Eco-Friendly Mining Methods…
Rising Popularity of Lab-Grown Diamonds and How Jewellers Are Adapting Diamonds have always been a symbol of beauty, love, and luxury. But in recent years, a new type of diamond has started to shine—lab-grown diamonds. These diamonds are created in a laboratory, but they look and feel just like natural ones. With growing interest in…
